Recently, the Ministry of Culture, Sports and Tourism (MCST) has approved a project on advertising Vietnam ’s image on the UK ’s BBC TV channel. According to the BBC plan, Vietnam’s image will be broadcast on the channel in Asia-Pacific, North America and Europe regions for about 14 weeks with 240 times. The BBC programmes will showcase Vietnam ’s beauty through the images of its seas, cultural diversity and unique character of its heritages such as Ha Long Bay, Sa Pa town, Fansipan mountain and Phong Nha cave. Apart from BBC, Vietnam also eyes other popular TV channels, including Fashion ( France ), Arirang (the Republic of Korea ), Discovery (US), NHK ( Japan ), CCTV ( China ) and some Russia ’s newspapers. Last year, the country paid nearly 4.7 billion VND for the broadcast of a 30 second- clip named “ Vietnam -the hidden charm” for consecutive months on the CNN channel. Earlier this year, a sum of 30 billion USD has been approved for the tourism advertisement campaign through the trade, investment and tourism promotion fund, said the Vietnam National Administration of Tourism (VNAT) The VNAT also said that diversifying forms of advertisement is an important solution to reach the target of 5 million foreign visitors in 2008 and to keep Vietnam ’s image as one of the most favourite destinations for tourist worldwide.
(Source: VNA)
No comments:
Post a Comment